Advertising
Stephens Friedland LLP regularly represents companies, as well as several advertising agencies, in matters specific to advertising practices and the advertising industry. Our services include advertising review where we collaborate with clients to identify vulnerabilities and liability traps in disclosures, advertisements, web content and marketing materials. Our lawyers have resolved disputes over false and misleading advertising through the exchange of letters, through mediation by the National Advertising Division of the Council of Better Business Bureaus, through alternative dispute resolution procedures, and through litigation.
Select Experience:
- Defense of a chain of health clubs in multi-million dollar class action for alleged health club law violations and false advertising claims related to personal training services.
- Defense of an action based on allegedly insufficient disclosure of fees charged for services purchased from the client’s travel websites.
- Defense of advertising agency in dispute with printer over quality of product brochures.
- Represented advertising agency in dispute over misappropriation of spec advertising campaign.
- Prosecution of claims for advertising agency arising from improper solicitation of clients and misappropriation of work product.
- Defense of ‘list-price’ disputes and alleged violations.
- Defense of product origin claims.
